The perfume sector is all about aspirations and dreams. A scent is part of a persons identity, their own brand if you like. So imagery and the branding of the perfume are as important as the scent itself. A fragrance delivered in a generic bottle could not sell itself on the bouquet alone.
Glacier defies its age, designed back in 2003 - 2004, it is still around today. Unchanged and more successful than ever, which is quite exceptional in a sector that is ever clamouring for the shiny and new. Glacier is an ever present in the Oriflame range, being a constant top 10 seller over its entire lifespan.
Glacier is still strong after so many years. It is one of our top 10 brands
Christine, Global Marketing Director Fragrance Oriflame
So Successful, Reincarnated 3 Times and counting…!
Building on this brand success story, Oriflame has very cleverly marketed 3 new variants over recent years. New positionings along with simple colour changes and additional sub brand names was all it took.
The Glacier catalogue imagery
Glacier Blue Extensions
The original Glacier Blue perfume is extended with a range of toiletries and special editions over the years.
If you would like to discuss your Branding or Packaging needs please pick up the phone for a chat or send us an email outlining your requirements. It will be our pleasure to help you in any way we can.
Tel +32 2 880 15 36
Scarlet Design Solutions Avenue de Broqueville 40 1200 Brussels Belgium