Two decades in the making

The evolution of a designer's logo and a positive first foot forward.

We are coming around to the forth reincarnation of our logo in more than twenty years! That might seem like a lot to some, or very few to others.

All our logos were correct for the time and state of our business. We see that even more now than when they were created. They are true mirrors of our time and business.

The first logo from 1999 is quite complicated and very print biased. Back then we were occupied with corporate design and packaging. Attention to detail and technique were of the highest importance.

The second from 2008 was a big departure from the previous. Our client base had shifted to more fashion and cosmetics orientated industries. The logo reflected this, it became a victim of the time, very graphic and very funked up.

The third generation 2015, is a complete rejection of the previous version’s underlying voice. It is much more mature and sophisticated. Our business had changed again, we were working more for institutions, banks and law firms. A tie seemed more appropriate than the bandana.

Lastly 2020, released as we bravely step out of one of the worst disasters to affect every human on the planet. It's more simple, sober and discreet. Yet confident with positive undertones, ready for the brave new world.

Creating contemporary logos is part of our day to day work, our life-blood. It can be an important repositioning tool for any company no matter the size. It can have far reaching positive effects for staff, customers and your bottom-line. It can also show a way forward in times of business insecurity and doubt.

A renewed logo in itself is not enough. A re-branding should be well considered, supported from the top down and above all skilfully executed. There has never been a better opportunity to reset our brand values. To re-establish priorities, and take positive strides Post-Corona.

As well as a new logo we have also updated our website, take a look here: